Online Payment Service

Article Index
CupcakeStop Press
All Pages

Feb. 9, 2011: The Cupcake Stop: Sweets for your Sweetie

Tickle your palate with something wonderfully sweet and slightly different. These are the tastiest cupcakes you'll ever eat and worth every calorie.

February 2011: Shop-O-Matic: Valetine's Day Gifts

The CupcakeStop Valentine's Day package was selected as part of New York Magazine's roundup of great Valentine's Day gifts.

Jan. 30, 2011: The Truck Stops Here

“We were able to significantly expand our menu when we got the store,” says Lev Ekster, founder and CEO of CupcakeStop. “We have a full coffee bar, and cookies and brownies."

Jan. 26, 2011: Tweeting is a piece of (cup)cake

As for return on investment, he said, “It’s infinite,” because a business can get its followers buzzing about a product or service, which carries more credibility.

Jan. 18, 2011: NearSay Interview with CupcakeStop's Lev Ekster

The Greenwich Avenue shop is cute and welcoming with seating and an exposed brick wall. Several cupcake flavors are available as well as brownies, muffins, and more.

Jan. 7, 2011: Guest Blog: CupcakeStop's Lev Ekster Parks Permanently in the Village

We thought we’d check in with Lev Ekster, who recently got his CupcakeStop confections a permanent home in the West Village.

Jan. 4, 2011: Cute as a Cupcake

CupcakeStop was named best cupcake on “Food Feuds” and is sure to keep conquering the food and pastry world with its expanding (and super cute) new location.

Dec. 27, 2010: CupcakeStop

Old fashioned flavors like Vanilla Chocolate Chip, French Toast with Bacon, Funfetti, Cookie Dough, Oreo Crumb and more tasted divine paired with a frothy hot chocolate.

Dec. 22, 2010: A 'mini-celebration' on wheels

Arguably the most famous cupcake truck, this New York City rolling landmark offers nationwide delivery. With more than 50 offerings, including Boston Cream, there's something for everyone.

Dec. 20, 2010: Out & About

Alex McCord enjoyed a tasty treat at the CupcakeStop Store in New York.

Dec. 19, 2010: Sightings

"Real Housewives" star Alex McCord, along with "Millionaire Matchmaker" stars, professional water skier PJ Marks and Royale Security's Michael Wachs opening CupcakeStop's store.

Dec. 16, 2010: CupcakeStop Opens Flagship Store

Ekster’s in store menu has been expanded from the cupcakes available on his touring trucks. Mouthwatering brownies and blondies are also displayed in the shiny glass case of sweets.

Dec. 15, 2010: Cupcake Stop, Juniper, The Pan American Now Open

The owners send word that Cupcake Stop, the mobile cupcake truck, has opened their flagship store. They'll be open daily at 8 AM and closing every night at 10 pm except Sunday.

Dec. 15, 2010: CupcakeStop’s Store: 'Like A Truck That’s Indefinitely Parked'

In contrast to having customers chase after a moving target (which, actually, we’d argue is part of the fun), now customers will be able to get their sweet fix seven days a week.

Dec. 15, 2010: Grand Opening of CupcakeStop

Today marks the official grand opening of CupcakeStop – just in time for National Cupcake Day! But last night, we got a chance to get a sneak peek into this adorable bakery.

Dec. 15, 2010: Delicious! CupcakeStop Opens In West Village

Manhattan’s first mobile gourmet cupcake truck celebrated the opening of their new store. As could be expected, there was a whole lot of frosting, sprinkles, and chocolate involved!

Dec. 13, 2010: Off the Menu: Cupcake Stop

Lev Ekster, who went from one CupcakeStop truck to two and then added a bakery in Montclair, N.J., and a minuscule stall in the Limelight Marketplace, will open a bakery on Wednesday.

Nov. 20, 2010: Councilman calls cops on teens' cupcake sale

Lev Ekster told the boys that his Culinary Institute of America and French Culinary Institute -trained chefs would help them bake at his bakery in Montclair, N.J.

Nov. 15, 2010: Why the Cupcake Crush?

When Lev Ekster failed to get a law-firm job, he started New York’s first mobile cupcake truck. Last spring, he moved the company kitchen from Brooklyn to Montclair.

Nov. 15, 2010: Jersey Cupcake Peddler Sets Up Shop on Greenwich

Like its treats, the 16-month-old company's new 450-square-foot store will be small. But at least it's temptingly close to N.Y.U. kiddies about to enter sugar-fueled finals season.

Nov. 12, 2010: Where to Find the Best Cupcakes in New York City

Food trucks have been all the rage this year, and Cupcake Stop has certainly become an instant favorite.

Nov. 11, 2010: Cupcake Stop Expands to West Village

Cupcake Stop, a cupcake truck with a brick and mortar location in the Limelight Marketplace, is opening up shop on 70 Greenwich Ave. in the West Village.

Nov. 10, 2010: 8 Best Food Trucks in New York

Connoisseurs have "three words: om nom nom" about the "adorable," "addictive" cupcakes "cheerfully" sold from this truck that appears "like magic."

Nov. 10, 2010: Cupcake Stop Opening Second Location in West Village

A new storefront is set to open at 70 Greenwich Avenue in a few weeks in the old Petit Cafe space, proving that the cupcake craze is far from over.

Nov. 9, 2010: Peripatetic cupcake guy settles down

The CupcakeStop, the small cake purveyor known for selling its wares by trucks across the city, is getting its first fixed storefront in Manhattan—albeit a small one.

Oct. 28, 2010: Food Feuds: Cake Feuds

Michael Symon pounds the pavement to find out who has the better red velvet cupcake - Ladybird or Cupcake Stop.

Oct. 26, 2010: Cupcakes, Feuds and Charity

Montclair-based CupcakeStop will be making its television debut this week on the Food Network’s new show, Food Feuds.

Oct. 21, 2010: Why Twitter Is a Big Win for Small Businesses

Lev Ekster participated in a roundtable discussion on his use of Twitter to let people know about where to find CupcakeStop trucks and keep them fans.

Oct. 8, 2010: Zagat lists Big Apple truck stops

For the first time in its 31-year history, the influential restaurant guide is kicking the tires of the mobile eateries in its annual survey. CupcakeStop made the top 5.

Aug. 27, 2010: The Choice was Cupcakes

Traffic, Mr. Ekster said, has been better than steady in Montclair. He attributes it to CupcakeStop’s recipes and its three bakers, trained at the French Culinary Institute.

Aug. 10, 2010: CupcakeStop Opens Shop in Montclair

CupcakeStop's Montclair location is one of the first storefronts the company has opened, in addition to their cupcake trucks throughout New York City.

July 2010: Goodbye, Ice Cream; Hello, Cupcake Truck!

"The Cupcake Stop has reached an almost cult-like following in New York City." (See CupcakeStop on page 2 of the roundup.)

Summer, 2010: Top Ten Food Trucks in New York

Gayot heaps praise on CupcakeStop in its selection as one of the best food trucks: "Had Carrie Bradshaw known about this, she would never have stopped at Magnolia Bakery."

June 23, 2010: Paige Skolnick: Cupcakes In The Limelight

With 50+ flavors, I was slightly overwhelmed but was quickly guided toward "S'Mores" and "Black and White Cookie." Both, equally delicious!

June 23, 2010: Food Trucks Take Pitches On The Road

ABC Family promoted its summer lineup in June by partnering with New York food truck Cupcake Stop, passing out free cupcakes to people on the streets of Manhattan.

June 1, 2010: How to open a successful food truck

For Ekster's second CupcakeStop vehicle, for instance, he's planning on parking daily at New York's South Street Seaport.

May 28, 2010: Food Entrepreneurs Taking It To The Streets

A year after launch, Ekster is sitting on a budding cupcake empire; he's expanded to two stores, two trucks and national online shipping.

May 24, 2010: Building a Cupcake Empire

That's two storefronts, two full-time cupcake trucks, one delivery vehicle, one website taking mail orders, and one massive bakery, all staffed by about a dozen more employees.

May 5, 2010: Limelight Marketplace: Grimaldi's Pizza by the Slice, Cupcakes, More

Two 'specialty food rooms' on the ground level ... include the first brick-and-mortar outlet of the Cupcake Stop food truck.

April 21, 2010: Dessert Trucks Are Popping up Throughout New York

To a certain extent, it is a miracle that these trucks can make it at all. Lev Ekster, owner of Cupcake Stop, puts in “anywhere between 70 and 90 hours” of work every week.


It was better than the cupcakes at Magnolia Bakery, my favorite Big Apple Bakery — until now. You’ve made a convert out of me CupcakeStop. I can’t wait for my next trip to the city!

April 19, 2010: Buck Stops Here: Everyday Superheroes

(Lev's) trying to stay physically lean in the cupcake business — he’s thankful for his fast metabolism in a job that has required him to taste close to 1,000 cupcakes in the last year.

April 15, 2010: VIDEO: The Foodtrepreneur: Twitter & Cupcakes

Lev Ekster had the honor of speaking before a distinguished crowd on World Entrepreneur Day. See video of his speech, where he shares how CupcakeStop got its start.

April 15, 2010: 6 Lessons from World Entrepreneurship Day

"In law school, Facebook and Twitter were seen as distractions." -Lev Ekster. CupcakeStop relies on communicating with clients through tweets and other social- and location-aware media.

April 13, 2010: Grimaldi's and Cupcake Stop's Shop Open May 7 in Chelsea

In terms of the food selections beyond pizza, Limelight will be heavy on sugar with Cupcake Stops first storefront (beyond the truck).

April 13, 2010: Grimaldi’s Manhattan Will Open May 7

Riding the wave of the gourmet food truck movement, Cupcake Stop is opening its first brick and mortar location in the Sweet Shop at Limelight Marketplace.

April 9, 2010: The CupcakeStop Truck - Rich, Decadent Mobile Nibbles

I spotted the CupcakeStop truck just a block away. The opportunity to get a little treat before going home was so tempting that I had to seize it. And was I glad that I did!

Spring, 2010: Cupcake Stop: Manhattan food truck that changes locations

But this will not be your usual chain store mall. Shoppers can expect venues inside to have a decidely artisan twist, from the Cupcake Stop to 92nd Street Eyewear.

Dec. 4, 2009: You Want to Shop at the Cupcake Stop!

There is something about stumbling upon a truck that is selling cupcakes that feels better than going out of your way to travel to a popular bakery with a long line.

Winter, 2010: Cupcake Stop: Manhattan food truck that changes locations

One of the most highly praised cupcakes is the Red Velvet, a tiny, perfect take on the Southern classic. Other notables include the Fluffernutter, the Banana Ginger, and the Hostess.

Nov. 1, 2009: Quick! Hail Me a Cupcake

The Cupcake Stop now roams the streets of Manhattan, sating the needs of cupcake-loving New Yorkers with offerings like peanut butter and jelly and Oreo crumb.

Oct. 22, 2009: Retail Vision for a Church That Housed an Infamous Club

Among those who have signed contract for the space (at Limelight Marketplace) is CupcakeStop, which has been operating out of a truck. “It was financially feasible to start it,” said Lev Ekster.

Sept. 28, 2009: VIDEO: Dessert Trucks

Fox News decides to sample dessert trucks, and finds a lot to like at CupcakeStop. Included is an interview with founder Lev Ekster.

Sept. 27, 2009: A Look at the 2009 Vendy Awards

What flavors did Cupcake Stop serve? Peanut butter, red velvet, chocolate and vanilla of course, PB&J, key lime, banana pudding, something with bacon, and new for fall, pumpkin.

Sept. 21, 2009: Forecast for CupcakeStop is sweet, but only if weather cooperates

In addition to selling red velvet, key lime and fluffernutter cupcakes, among more than 40 flavors, Ekster hopes to lure wedding planners to his bite-size treats.

Sept. 10, 2009: Fashion Night Out with Club Monaco and CupcakeStop

Club Monaco celebrates Fashion's Night Out with its very own Cupcake Truck. The truck will feature a first look at the fall campaign, shot by renowned photographer Walter Chin.

Aug. 28, 2009: CupcakeStop a Vendy Awards finalist

CupcakeStop, which just introduced a tiramisu cupcake to its menu, along with cream cheese brownie and caramel apple, among others, is a finalist in the Vendy Awards, dessert category.

Aug. 27, 2009: Vendy Award Dessert Finalists Announced

The finalists include Lev Ekster’s Cupcake Stop. Mr. Ekster deferred a law career to open his truck this spring, which can be followed on Twitter.

Aug. 6, 2009: The CupcakeStop: the mobile cupcake truck that tweets

The cupcakes are fresh and good. The menu changes everyday with unique flavors like peanut butter and jelly or old fashioned banana pudding for those with an experimental palate.

July 15, 2009: Celebs Shilling for Products

Amanda Setton dropped by the delivery van of — a website that will soon offer cupcake delivery from its traveling van — to support her friend, the company's founder.

July 7, 2009: Cupcake Stop: The cupcake truck draws rave reviews from New York kids

"Yumalicious." That's what one 4-year-old reviewer called them. The Oreo Crumb and Chocolate Peanut Butter Swirl were particular hits.

June 30, 2009: It’s a Cupcake Truck. Need We Say More?

Cupcakes sustained Lev Ekster while he was finishing his studies at New York Law School, so much so that instead of cramming for his bar exam, he is now running CupcakeStop.

June 24, 2009: VIDEO: Entrepreneur Launches Cupcakes on Wheels

CupcakeStop founder Lev Ekster talked with the Fox Business team about why he left law school and how he got started in cupcakes.

June 5, 2009: VIDEO: Cupcakes On the Go

Lev Ekster appears on Fox Business and plays "So You Think You're an Entrepreneur" with the Happy Hour team, explaining how his business works.

June 3, 2009: A Mobile Cupcakery

The truck offers a variety of flavors—triple chocolate, red velvet, oreo crumb, chocolate-peanut-butter swirl, chocolate vanilla, and chocolate chocolate—as well as specialty flavors.

May 29, 2009: Cupcake Stop Is a Great Detour from the Legal Profession

I’d never had a cookie dough cupcake, but its gustatory greatness cannot be denied. Lat preferred the cookies and cream flavor, while Kash opted to continue looking beautiful.

May 27, 2009: Cupcake Truck Hits Streets of New York

Move over, Good Humor man. There’s a cupcake truck in town. "This is a mobile city where everyone’s always on the go," Lev Ekster said. "I thought, 'Let's come to them.' "

May 22, 2009: Cupcake truck hits New York

Watch out, Mister Softee; the new kid on the block is a dessert truck calling itself "New York's first mobile cupcake shoppe."

May 21, 2009: Meet & Eat: Lev Ekster, CupcakeStop

Lev: "I think by CupcakeStop coming out and really pushing for taste and quality, all cupcake fans will benefit. As long as the cupcakes taste good, the 'trend' is here to stay in my opinion."

May 7, 2009: The Real Housewives Of NYC Finale Party At Hudson Terrace

Housewives fans sampled executive chef Jason Bunin's black lacquer lollypop chicken wings ... and were given a preview of Lev Ekster's CupcakeStop cupcake.

Summer, 2009: VIDEO: Unemployed workers turn to street vending

WABC looks at the trend of turning to new careers when finding employment turns tough. CupcakeStop is prominently featured in the report.

Summer, 2009: VIDEO: Trendy vendors tweet their fare

MSNBC takes a look at business using Twitter as a promotional tool, which CupcakeStop adopted as a way to tell people where the truck will be.


Home - Our Story - Menu - Events - Order - Press - Locations - Contact Us

©2010-11 LLC. All Rights Reserved. Contact Us - Allergy Information - Return Policy - Privacy Policy - Shipping Policy